Semantic Crawling Optimization

Most online writers use web applications like WordPress and Tumblr to facilitate blogging, and as a result, writers are at the whim of the theme designer when it comes semantic correctness. In layman’s terms, semantic correctness is analogous with “how well the theme is coded.”

Choosing a Theme

When choosing a theme for my publications, I don’t just look at design. I look at how semantically correct everything is. This means checking for rel=”nofollow” on links that don’t need to be searched, ensuring the html title and description are correct and unique for every page, and essentially, making sure a blind person could easily have the site read to them by a screen reader. These issues are addressed by a practice called Search Engine Optimization (SEO) which helps the search bots (which read pages like a blind person would) understand the site’s content.

Still, it’s almost impossible to find a completely SEO-friendly theme. There are, of course, many WordPress themes which can be dropped in to add some extra semantic correctness but in general, it’s easiest to find a good theme.

Contexts of SEO

SEO can sometimes have a negative connotation as well. Some people sell not-so-moral services under the guise of SEO when in reality, they are doing things like adding content to intentionally trick search engines instead of making the site more semantically correct. SEO in it’s true form is more for helping users find information more effectively than for the search engine in it’s own right.

Joost de Valk is a true SEO consultant and web designer in The Netherlands and is where I get 99% of my SEO counseling. If you run a website, even if you don’t care about your users, some of his tips are so easy and it’s worth it just to have easy access to your own content. Joost has a great definitive guide on SEO for WordPress which I highly recommend.

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  • Hi... that was great stuff.. I really like reading on this subject  Could you tell me more on that... I love to explore
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